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Privacy Policy

Last Updated: September 11, 2025

Clickfire Marketing (“we,” “us,” “our”) provides marketing services and lead generation for our clients. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit ClickfireMarketing.com (the “Site”), contact us, or interact with our ads, forms, calls, and text messages.

1) Information We Collect

  • Identifiers & contact info: name, email, phone number, company, job title, address.

  • Lead details: service interests, property/location details, message content, appointment preferences.

  • Website/technical data: device/browser, IP address, pages viewed, UTM/ad source, referrer, approximate location.

  • Communications data: call recordings/voicemails, SMS/MMS content, timestamps, delivery/engagement metadata.

  • Cookies & similar tech: pixels and tags for analytics and advertising.

2) How We Collect It

  • Forms on our Site and landing pages.

  • Lead forms on platforms like Facebook/Instagram and Google.

  • Live chat and calendaring tools.

  • Phone and SMS through our CRM/phone provider (e.g., GoHighLevel/LeadConnector/Twilio).

  • Cookies/pixels (e.g., Google Analytics, Google Ads, Meta Pixel).

3) How We Use Information

  • Respond to inquiries; qualify and follow up with leads.

  • Provide quotes, schedule/confirm appointments, and deliver requested services.

  • Send transactional and marketing communications (email/SMS/calls) with consent.

  • Improve the Site, ad performance, and user experience.

  • Detect, prevent, and address fraud, abuse, or security issues.

  • Comply with law and enforce our terms.

4) SMS, Calling & Consent

By submitting your phone number via our forms, chat, or ads, you agree that Clickfire Marketing may contact you by call or text at the number provided regarding your request. Message & data rates may apply. Message frequency varies. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. We use third-party providers (e.g., GoHighLevel/LeadConnector/Twilio) to place/receive calls and send/receive messages.

5) Cookies, Analytics & Ads

We and our partners use cookies and similar technologies for analytics and advertising (including retargeting). You can manage preferences via your browser settings and any Cookie Settings tool we provide. For interest-based ads, see opt-outs at optout.aboutads.info and optout.networkadvertising.org.

6) Sharing & Disclosure

We may share personal information with:

  • Service providers (hosting, CRM/telephony, analytics, email/SMS, scheduling, payment, security) who process data on our behalf under contract.

  • Advertising partners to measure and improve campaign performance.

  • Business transfers (e.g., merger, acquisition).

  • Legal & safety purposes when required by law or to protect rights and security.
    We do not sell personal information for money. We may “share” (as defined by some state laws) for cross-context behavioral advertising; see Your Privacy Choices below to opt out.

7) Data Retention

We retain personal information for as long as needed to fulfill the purposes above, meet legal/contractual obligations, resolve disputes, and maintain business records. Typical retention for lead records is 12–36 months unless you request deletion sooner.

8) Your Privacy Rights

Depending on where you live, you may have rights to:

  • Access, correct, delete, or receive a copy of your personal information.

  • Opt out of marketing emails/SMS and of “sale”/“sharing” for targeted advertising.

  • Limit use of sensitive information (if applicable).
    To exercise rights or make a privacy request, contact us at [privacy email]. We will verify your request consistent with applicable law.

California “Notice at Collection”

We collect the categories listed in Sections 1–2 (identifiers, commercial info, internet activity, geolocation (approximate), inferences). We use them for the purposes in Section 3 and may disclose to the parties in Section 6. We do not knowingly sell personal information of minors under 16. To opt out of “sharing,” use the Your Privacy Choices link when available or email us.

9) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect their personal information.

10) Security

We implement reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure.

11) International Users

If you access the Site from outside the U.S., you consent to processing and storage in the United States, which may have different data-protection laws.

12) Third-Party Links

Our Site may link to third-party websites or services that we do not control. Their privacy practices govern their sites.

13) Changes to This Policy

We may update this Policy from time to time. The “Last Updated” date reflects the latest version.

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